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Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age

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Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age

Amazon's Holiday Kids Gift Book is back for its ninth year with more than 600 toys and gifts to browse.

An Alexa+ integration lets families experience a choose-your-own-adventure story with the book's Forest Friends characters.

Customers can download a free digital copy or look for a print copy on their doorstep.

The holidays are almost here—and for millions of families, that means the arrival of a familiar tradition: the Amazon Holiday Kids Gift Book.

Amazon’s 2026 Top 100+ Toys list: Something for every kid at heart

From budget-friendly finds and Amazon exclusives to trending collectibles, sensory toys, and screen-free favorites, the annual list for 2026 spotlights 100+ expert-curated toys to make holiday gifting easier.

Now in its ninth year, the 2026 edition lands on tens of millions of doorsteps with more than 600 toys and gifts to explore, an original illustrated story, family-friendly activities, and a curated selection spanning every age group, interest, and budget.

Whether kids are circling their favorites with a marker or gift givers are bookmarking ideas, the book is designed to make holiday gift discovery hands-on, playful, and easy.

This year’s book features top brands, trending items, Amazon exclusives, gifts from small businesses, and more—all organized into sections that make browsing simple. Families can shop by age group (from babies to “kidults”) or explore categories like building sets, STEM and learning, crafts, plushies, games, collectibles, dolls, outdoor toys, and characters from favorite movies, games, and shows. The book also spotlights a selection from Amazon’s Top 100+ Toys list, a hand-selected assortment chosen by Amazon's in-house team of toy experts, on pages 4 through 9.


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