The company is also encouraging consumers to personalize their shopping journeys via artificial intelligence.

The November events come just over a month after the company’s October Prime Big Deal Days, which brought nearly $10 billion in online sales for U.S. retailers, according to estimates from Adobe. The company also moved its Prime Day event from Q3 to Q2 this year, but did not release sales details after the event concluded. However, Adobe said the June event boosted online U.S. retail spend by about 9.3% year over year to $26.4 billion.

For this pre-holiday event, Amazon said it would be offering “millions of deals.” To help customers navigate that shopping overwhelm, the company is trying to tailor the discovery process with a holiday shop that offers “a fully personalized experience — surfacing gift recommendations based on customers’ shopping history, preferences, and family needs so the most relevant ideas appear first.”

For consumers who would rather let recipients find their own presents, the company is also offering new personalized digital gift cards, Talking Pets, which lets customers upload a picture of their pet and “bring it to life to deliver a holiday greeting.”

One of the keys to this personalized experience is Amazon’s artificial intelligence-powered Alexa for Shopping, which will allow shoppers to create product alerts, track deals and prices and auto-buy products “when the price is right.”

“Alexa for Shopping acts as a personal holiday shopping expert — creating lists, tracking prices, setting deal alerts, and doing the deal hunting,” Doug Herrington, CEO of worldwide Amazon stores, said in a statement.

Source link