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Amazon sees 35-40 pc festive demand spike, adds 50 pc capacity with Rs 2,800 crore investment

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Amazon sees 35-40 pc festive demand spike, adds 50 pc capacity with Rs 2,800 crore investment

Amazon sees 35-40 pc festive demand spike, adds 50 pc capacity with Rs 2,800 crore investment

Amazon India is observing a notable increase in customer demand as the festive season approaches. The company has enhanced its capacity significantly by adding numerous fulfillment and delivery centers. They plan to create over 160,000 temporary jobs to accommodate this increase in demand. Additionally, Amazon aims to expand its quick-commerce offering, Amazon Now, to 300 cities by 2026.

Amazon India is seeing a 35-40 per cent spike in customer demand from early festive deals, as the e-commerce major scales up capacity by 50 per cent and invests more than Rs 2,800 crore in its India operations network for the festive season . “We already have some early glimpse of it. We opened certain parts of our deals to customers about 10 days back, and we are already seeing almost a 35-40 per cent spike in demand,” said Saurabh Srivastava , Vice President, Amazon India. The company has added 20 fulfilment centres, six sort centres and 150 last-mile delivery stations across 118 cities, taking total storage capacity up 50 per cent to 64 million cubic feet. Amazon has also created more than 160,000 seasonal work opportunities across 400 cities. Advt

“We have added 50 per cent more capacity than what we had last year,” Srivastava said. “We have also added 160,000 new seasonal jobs . ” Amazon is also sharply expanding its quick-commerce offering, Amazon Now, which has grown from a handful of cities last year to 120 cities currently and is planned to reach 300 cities by the end of 2026.


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