CONNECT WITH US
eCommerce

eCommerce

Amazon ditches GrubHub, taps Uber Eats for Prime

TechCrunch — Commerce logo

Published on

Add as a preferred source on Google
Amazon ditches GrubHub, taps Uber Eats for Prime

Amazon has made Uber Eats its official restaurant delivery partner for Prime members in the United States, effectively ending the e-commerce giant’s existing deal with Grubhub.

Under the new partnership announced Thursday, Amazon Prime members will be able to order food from Uber Eats directly through Amazon.com and the Amazon Shopping app. Importantly, Prime members won’t need to create an Uber account and won’t pay a delivery fee on orders of more than $25, the companies said.

Amazon’s commercial agreement with Grubhub that gave Prime members access to Grubhub+ ends Thursday, according to an Amazon spokesperson, who said the company continuously evaluates its third-party offers. Amazon said it identified an opportunity to deliver an even better restaurant delivery experience.

A Grubhub spokesperson also confirmed the agreement was ending. Prime members can no longer place orders through Amazon.com or the shopping app However, if Prime members had already activated Grubhub+, they will still be able to use that membership through December 31, 2027.

The new partnership deepens an already extensive relationship between Amazon and Uber. The companies have existing agreements spanning cloud computing, Zoox robotaxis, and the integration of Uber Eats into Amazon’s AI-powered Alexa+ assistant.

It also allows Amazon to give its Prime members another sweetener to justify that annual membership fee. To help kickstart the initiative, Amazon and Uber are offering Prime members $20 off their first two orders of $25 or more during the first two weeks.

Amazon’s ouster of Grubhub ends a once-close relationship. Amazon first struck a deal with the company in 2022 , offering Prime members a free Grubhub+ subscription.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.