CONNECT WITH US
eCommerce

eCommerce

Amazon debuts text-to-shop AI agent feature

Retail Dive – E-commerce logo

Published on

Add as a preferred source on Google
Amazon debuts text-to-shop AI agent feature

Select U.S. customers can now text Alexa for Shopping, with the company planning to debut the functionality more broadly in the coming weeks.

As far as text-to-shop functionality, Amazon isn’t necessarily the first to try it out.

Walmart in 2022 launched a Text to Shop feature that also allowed customers to check out carts via messaging. That feature was announced by an executive of No. 8, Walmart’s retail startup incubator that started in 2017.

However, Amazon’s new feature relies on its AI agent’s technology, which has been built out and rebranded within the past year. The e-commerce giant has been bullish on getting customers to use its on-site AI agent instead of external options.

“Though we anticipate working with horizontal agents, we believe Alexa for Shopping is going to be the primary shopping agent customers use to shop Amazon,” CEO Andy Jassy said on an earnings call in October.

Amazon in September asked to be removed from Meta’s new Muse AI agent experience, noting that it did not get advance notice that Muse users would be able to use Amazon’s e-commerce site and did not authorize such access.

The company also sued AI company Perplexity in 2025 after its Comet AI agent was accessing Amazon’s e-commerce site to make purchases for users.

For its new texting feature with Alexa for Shopping, Amazon says it will eventually also include shoppers, Amazon order updates and deals in the same space.

Consumers have increasingly used AI tools for their shopping journeys , but usage has been more focused on product inspiration and price comparisons.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.