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All the Beauty Retail Expansions of 2026

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All the Beauty Retail Expansions of 2026

Kayali has entered China with a curated assortment of its fragrances in more than 300 Sephora stores. Those include Vanilla | 28, Yum Boujee Marshmallow | 81 and Musk | 12 among others, with nine additional scents arriving in November.

Beyoncé’s Cécred is now available in the U.K. exclusively at Space NK, owned by Ulta Beauty, across all 90 stores and online. The expansion includes the brand’s full product range, including its hero Restoring Hair & Edge Drops and its new Temple Oud Hair Perfume.

Maude, the sexual wellness and body care brand backed by Dakota Johnson, has launched into both Ulta Beauty and Target’s new Beauty Studio, entering a collective 1,000 new doors. In-store assortments vary but include a body and bath oil, Vibe Grey vibrator, water- and silicone-based lubricants and more.

Masstige body care line Dewsy is now available online at Ulta. The brand first debuted in May with a Deep Down Moisture line including a body lotion and hyaluronic acid serum. Next, Dewsy will introduce a retinol-infused Bounce Back Body Cream.

British fine fragrance brand Floral Street has expanded its U.S. presence with an online launch at Ulta. The brand’s eaux de parfum are priced at $99, while its Perfume Mists are $28 each with scents including Sunflower Pop, Arizona Bloom and more.

Acne-focused skin care brand Banu is rolling out in-store at Sephora, starting in 23 doors. The brand was launched in 2025 by Roz Samimi, and is known for offerings like its Chamomile Jelly Cleanser, Sulfur Spot Treatment and more.


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