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AI is ‘reshaping’ Walmart and Sparky is leading the charge

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AI is ‘reshaping’ Walmart and Sparky is leading the charge

Advancements in AI are helping Walmart save money, which it is, in turn, reinvesting in customer experience improvements, according to U.S. CEO David Guggina.

AI is rapidly transforming nearly every aspect of Walmart’s operations and customer experience, according to Guggina.

“We have been leaning into AI for quite some time — we've had physical AI in our supply chain for over seven years — and you can see it reshaping our company, reshaping our customer value proposition,” Guggina said in a conversation with Goldman Sachs’ Katharine McShane.

This reshaping, and the benefits of it, are most evident in the company’s e-commerce performance. Sales grew 24% year over year in Q2, marking the 10th-consecutive quarter of more than 20% growth, Guggina said.

He attributed a large part of these gains to AI-driven efficiencies that have led to faster delivery speeds and cost savings, which were then reinvested into competitive pricing and customer experience. The result has been a deepening of the retailer’s appeal with today’s “resilient,” but “intentional” consumer, Guggina said.

Sparky, which Guggina describes as “becoming more and more capable,” is a central piece of the retailer’s experience improvements.

Weekly engagement with Sparky has grown 60% quarter over quarter, Guggina said, and Sparky’s new visual search capabilities have led to a 57% spike in conversion when compared to text-based searches.

Outside its own AI ecosystem, Guggina also is “really happy” with the company’s partnerships with external AI agents like OpenAI’s ChatGPT and Google’s Gemini . “They are most often choosing to deep link out to us, meaning they send customers our way when they see applicable context, and when they do that, we're seeing fantastic conversion rates,” he said.


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