Adobe and NVIDIA have expanded their partnership to optimise creative software, cloud media processing and personalised customer experiences, with Adobe reporting performance improvements of up to twice the speed in selected applications.

The collaboration covers Adobe Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge. It combines NVIDIA's accelerated computing technology and open AI models with Adobe's creative and marketing software.

Photoshop, Premiere and Substance 3D are being optimised for NVIDIA's RTX Spark system, with improvements targeting AI processing, editing, colour and effects. Adobe said the changes are designed to help creative professionals complete tasks more quickly.

Adobe has reworked Photoshop around GPU-accelerated compositing to improve responsiveness for tasks such as removing distractions and applying visual effects. These include Gaussian Blur and Light Leaks, which users can apply directly to the canvas.

In Premiere, NVIDIA acceleration targets demanding post-production tasks involving playback, rendering, effects, colour and AI-powered features. Adobe cited Enhance Speech, which processes audio, and Object Mask among the functions benefiting from the optimisation.

For users of Substance 3D Painter, the work focuses on speeding up computationally demanding texturing tasks used in 3D production.

The applications are optimised to use the RTX Spark system's unified memory and AI computing capabilities. Adobe said the resulting improvements could help users move between editing tasks and AI-assisted features with less waiting.

"Creative workflows are more multimodal than ever, with many projects spanning images, video, audio, motion and 3D, making performance critical to helping creatives stay focused on their ideas and craft," said Deepa Subramaniam, Vice President, Product Marketing, Creative Professionals, Adobe.

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