Color is contextual. Red on leather, for example, does not look exactly the same as red on cashmere, even when two garments share the same shade.
This is also true for color combinations. A color might not change in the literal sense, but the perception of it can depending on the color it is paired with. Yellow pops with vibrancy when paired with a contrasting purple, but the same shade of yellow can look soft and inviting if paired with cream.
“So much of what we talked about today comes down to the idea that a color is never just one color. It changes so much depending on what sits next to it,” said Joanne Thomas, director of color at Future Snoops, a trend forecasting agency that advises brands on culturally relevant aesthetics.
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Future Snoops hosted a webinar on Thursday to announce its color forecasts for the fall/winter season of 2028-2029. It was held a day before the scheduled launch of FS Color Intelligence, an AI-powered platform than runs on Future Snoops’ deep knowledge in the color palette. While further information about how it works was not shared, Thomas said it is meant to help brands “make sense of color.”
Future Snoops, which was previously called Fashion Snoops, shared in the webinar three out of its five “color shifts,” a seasonal palette that is held together by a theme.
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