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Adobe & Disney strike multi-year AI creative alliance

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Adobe & Disney strike multi-year AI creative alliance

Adobe and Disney have agreed a multi-year strategic alliance, expanding a long-running relationship between the two companies.

The agreement covers Adobe tools and AI models for Disney's creative and development work, including projects in innovation labs, theme parks and on cruise ships. It also includes marketing collaborations and joint work across Disney units including StudioLAB and ESPN Edge.

Under the arrangement, Adobe's technology will support concept exploration and parts of Disney's production pipeline through products including Firefly, Firefly Foundry, Premiere and Photoshop, alongside engineering and research support. Adobe will also serve as Disney's Official AI Innovation Partner.

A central part of the alliance is the use of custom generative AI models tailored to Disney properties. Adobe said the models would be developed directly with Disney and trained on specific knowledge, including character attributes, environments and visual styles.

Disney's creative teams are expected to use the tools to test and develop ideas across entertainment and visitor experiences. The work is intended to support creators while protecting their work, the companies said.

Some of the collaboration is already under way. Walt Disney Imagineering Research & Development is using Adobe Firefly Foundry in theme park development, including a sketch-to-image model that turns hand-drawn concepts into rendered 2D concept art, and a custom image model designed to produce franchise-specific creative assets.

The alliance also extends into film and television development through The Walt Disney Studios' StudioLAB. Adobe is joining the programme as a StudioLAB Innovation Partner, working with Disney's creative and technical teams on internal workflows and storytelling experiments.


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