Adobe and Disney have agreed a multi-year strategic alliance focused on AI tools for Disney's creative and development teams, expanding a longstanding relationship between the two companies.
Under the agreement, Adobe will become Disney's official AI innovation partner, providing early access to a range of creative, video and image tools, alongside engineering and research support. The work will span Disney's innovation labs, theme park development, cruise projects, studio operations and sports media activities.
Disney plans to use custom AI models and other Adobe software to support concept development and internal production workflows. The arrangement is intended to help creative teams explore ideas more quickly while maintaining protections around creators and their work.
A central part of the alliance is Adobe Firefly Foundry, which allows proprietary generative AI models to be tailored to Disney's own intellectual property. These models are being built around specific character attributes, environments and visual styles tied to Disney franchises.
This will allow teams to generate material that stays consistent with established brands and story worlds. Adobe said the models are human-centred and artist-led, with outputs intended for commercial use in production settings.
One of the clearest existing uses is within Walt Disney Imagineering Research & Development. The group is already using Adobe Firefly Foundry in the theme park development pipeline, including a sketch-to-image model that turns hand-drawn concepts into rendered 2D concept art, and a separate image model designed to generate franchise-accurate creative assets.
The alliance also extends to Disney's film and television innovation efforts through StudioLAB, the internal hub at The Walt Disney Studios that prototypes new tools and storytelling methods.
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