Acer expects consumer PC shipments in Taiwan to increase by more than 15 percent in 2026, driven by Singles’ Day discount promotions and strong year-end demand.

The Taipei-based hardware manufacturer matched that run rate through the first 10 months of the year, reporting 15 percent annual volume growth across the local domestic market.

Rising component prices, particularly for memory and silicon modules, pushed average retail selling prices higher across the sector. Acer Taiwan brand product and marketing manager Wu Ke-chien said revenue growth would outpace unit volume gains as hardware manufacturers pass procurement inflation on to shoppers. The company is maintaining its target for shipment expansion above 15 percent through November and December despite component delivery bottlenecks.

Processors, dynamic random-access memory and solid-state storage expanded to represent about 68 percent of the bill of materials for a 900-dollar mainstream notebook by late 2026, up from 45 percent early last year. Conventional memory contract prices are forecast to rise another 10 to 15 percent in the fourth quarter, while flash storage is projected to increase 15 to 20 percent. Preserving gross margins on comparable consumer hardware under those input cost conditions requires retail list price increases approaching 80 percent.

Shortages are acute for discrete graphics cards and select mainstream central processors. Acer global headquarters allocates available inventory centrally across world territories, restricting local commercial pipelines. Discrete graphics models generate between 15 and 18 percent of Acer consumer notebook transactions in Taiwan, though company management targets 18 to 20 percent if component allocations improve.

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