Medusa Beverages Pvt. Ltd plans to raise ₹200 crore over the next two fiscal years to scale operations and enter India’s spirits sector through a tie-up with Goa-based Third Eye Distillery.
Under the agreement, founder and chief executive Avneet Singh is targeting gross revenue of ₹210 crore in FY27, up from ₹165 crore in FY26, as the brewer adds higher-margin spirits to offset seasonal dips in beer sales.
The partnership gives Medusa exclusive rights to bottle, distribute and sell Third Eye brands across 15 states in North India and Jharkhand, targeting ₹20 crore in gross revenue in its first year. Medusa manufactures the lines through its network and sells them into bars, restaurants and hotels. The initial rollout includes Short Story gin and vodka, together with Stranger & Sons gin, followed by Peru Road gin and planned whisky lines.
Gross margins in India’s beer sector hover around 30 to 35 per cent, whereas premium spirits reach roughly 65 per cent, founder and chief executive Avneet Singh said. The arrangement lets Medusa add high-margin spirits lines without spending capital to build an operating distillery from scratch.
Seasonal swings dictate the logic. Beer consumption in northern India drops sharply during the winter months, idling distribution assets and eroding cash flow. Packing a portfolio with dark spirits and gin smooths seasonal revenue while running the same sales pipeline into regional on-premise accounts.
“The economics of the two categories are also different. Beer generates gross margins of around 30-35%, while premium spirits can generate margins of about 65%,” Singh said.
Source link
