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BMW Sales Suffer In 3rd Quarter, With BEVs Only Real Bright Spot

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BMW Sales Suffer In 3rd Quarter, With BEVs Only Real Bright Spot

Like many legacy automakers, BMW Group is having a down year, including in the third quarter. In fact, despite years of dragging its feet and lobbying against regulations pushing for a faster transition to electric vehicles, full electrics (BEVs) were the only bright spot for the company last quarter.

While the BMW brand, MINI, BMW Motorrad, Rolls-Royce, and the overall BMW Group had declining sales year over year in the third quarter (-6.8%, -2.4%, -12.5%, -18.0%, and -6.3%, respectively), and even BMW Group electrified vehicles were down 0.3%, BMW Group’s BEV sales were up a whopping 7.2%! Imagine if the company had focused a bit more on BEVs and on leading the BEV transition.

Like other major automakers that once found glory and tremendous sales success in China, the shifting Chinese market and low auto sales in 2026 took a big chunk out of BMW’s market share. Sales in China were down 24.8%! Of course, the Chinese auto market is electrifying quickly, so the best way to minimize sales drops crashes there is to develop more competitive EVs, but consumers are shifting more and more to Chinese EV brands.

7% sales growth, BEVs were the big story. 2%),” the German company writes. 7%). 5%). ” Sounds good, nein ?



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