Business News Tech AI Microsoft abandons personal AI chatbot race with Copilot reboot
The result of a six-month engineering effort, the latest iteration of the assistant has absorbed the separate version for home use, adopting some of its slick design features, and casting aside the marketing that sought to position the company as a builder of personal AI.
Microsoft Corp. is merging the consumer and workplace versions of its Copilot AI assistant into one product aimed at corporate customers, ceding the crowded market for personal chatbots to OpenAI, Alphabet Inc.’s Google and, now, Meta Platforms Inc. At an event in Seattle earlier this week, Microsoft executives gave a few dozen business and technology leaders a preview of what they’re calling the new Copilot. The result of a six-month engineering effort, the latest iteration of the assistant has absorbed the separate version for home use, adopting some of its slick design features, and casting aside the marketing that sought to position the company as a builder of personal AI . People have high expectations for workplace software, informed by their experience with smartphone apps, Jacob Andreou, who leads product development of the unified Copilot app, told the audience of corporate customers on Wednesday. Importing some user experience features from the consumer app “made Copilot so much better in just the last few months,” he said.
Microsoft’s individual users, Andreou added, tend to be people who like to poke around in PowerPoint and Excel, and are more interested in “the full power that we offer to enterprise users” than a simplified chat app.
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