Through a strategic collaboration with OpenAI, BBVA is redesigning banking around AI across customer experience, operations, and work.

Founded in 1857, BBVA is a global financial institution supporting people and businesses across Europe, Mexico, South America, Turkey, and the U.S., serving tens of millions of customers worldwide. After pioneering digital and mobile banking over the last decade, BBVA is now entering a new phase: transforming banking around artificial intelligence.

To accelerate that transformation, BBVA and OpenAI have formed a strategic collaboration designed to integrate AI across customer experiences, operations, software development, and the day-to-day work of employees throughout the organization. The collaboration marks a new level of partnership between a global financial institution and OpenAI, with teams from both companies working together on shared priorities and long-term transformation initiatives.

By the end of 2025, that collaboration had evolved into a broader strategic alliance centered around "The Eight," BBVA's AI transformation roadmap for redesigning banking end-to-end—from customer experience and commercial banking to risk, operations, software development, and employee productivity.

Rather than approaching AI as a standalone technology initiative, BBVA is rethinking how the bank operates across every layer of the organization: how customers interact with financial services, how employees make decisions, how risk is analyzed, and how operations are executed at scale.

The initiative spans every layer of the bank: from AI-powered financial assistants capable of anticipating customer needs, to tools that help bankers and risk analysts make faster and more informed decisions, to systems that automate operations and accelerate software development across the organization.

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