Ripple’s latest partnerships bring major financial firms into its business, but the announcements leave XRP holders asking how much of the token those customers will actually need.

Buying XRP doesn’t give you shares in Ripple, although the company’s growing list of new ventures and financial partners makes it easy to assume their fortunes should move together.

Ripple can earn a lot of money from those relationships without passing a dollar to token holders, who have no claim on its profits.

XRP did rise during the latest round of announcements, climbing from $1.29 on Oct. 25 to $1.32 on Oct. 28, a small gain (but still a gain) of about 2.3%. However, that still left it roughly 11% below its September close, despite another week of recognizable names signing up for Ripple’s services.

Over the same September-to-October window, Bitcoin lost about 2.7%, while Ethereum fell approximately 12.2%, so XRP wasn’t unusually weak compared with every major cryptocurrency.

Cumulative percentage returns from each asset's Sept. 30, 2026 USD closing price. All three start at 0%. CryptoQuant All Exchanges spot prices; daily closes with UTC dates. Returns are rounded to two decimals.

Source: CryptoQuant: XRP daily spot prices · CryptoQuant: Bitcoin daily spot prices · CryptoQuant: Ethereum daily spot prices

That's why the price action doesn't really tell us what holders and traders think about these announcements. The announcements themselves, on the other hand, tell us what customers plan to use in the coming weeks and months.

Some give institutions better access to XRP , while others focus on a dollar-backed asset that Ripple sells alongside it.

Source link