Tether, the world’s largest stablecoin issuer, holds about $4.8 billion of exposure to the US stock markets through 13 US-listed companies.
These entanglements include a controversial video-streaming platform that platforms right-wing influencers, royalties from gold mines, satellites, and a BTC treasury play.
Protos has reviewed regulatory filings in the US to better understand Tether’s links to these public markets.
Rumble (Nasdaq: RUM) is a video-streaming platform that partners with Donald Trump Jr. to stream his podcast, Triggered.
However, Tether doesn’t truly have control of Rumble, deliberately staying under 9.9% voting control.
This firm has started advertising itself as an “AI infrastructure and video company” as it widens its focus from just doing video streaming, effectively splitting itself in half (still under the RUM Group parent), with Rumble maintaining the video platform and Quake AI leading the cloud and AI business.
Tether is the most important purchaser of advertising from Rumble, according to Rumble’s 10-Q. According to the filing, “Tether has committed to provide advertising services of $50 million per year over a two-year period commencing February 16, 2026.
It also shows that, as of August, Rumble “recognized revenue of $6,730,859… for the six months ended June 30, 2026” related to this deal.
For quarter two, Rumble recognized $5.54 million from this Tether arrangement, representing approximately 14% of the $40.4 million in revenues for that quarter.
Tether is also one of the technology providers for the Rumble Wallet and some Rumble streamers have been advertising that if you sign up, you’ll receive “$10 in US Stablecoin (USAT).”
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