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Your Black Friday 2026 Shopping Guide: What You Need to Know Before the Big Sale

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Your Black Friday 2026 Shopping Guide: What You Need to Know Before the Big Sale

Before you fill your cart, here's a rundown of when sales start, which retailers are participating and what to expect this year.

Black Friday is still a couple of weeks out but we aren’t just sitting around waiting for it. We’ve been tracking deals all month and retailers have already been rolling out early discounts. Don’t worry: You’re not late. There’s plenty of time to map out your purchases before the rush hits. Here’s everything you need to know about Black Friday and Cyber Monday this year to get ready.

Black Friday always lands the day after Thanksgiving, which puts it on Nov. 27 this year, with sales kicking off at midnight. Cyber Monday follows three days later on Nov. 30.

The usual suspects are in: Amazon, Best Buy, Walmart, Costco and plenty more. Each retailer has its own schedule and here’s when they’re kicking things off:

While these official dates exist, most retailers are already rolling out deals. And it’s not just the big names anymore. Brands and small businesses are fighting for Black Friday and Cyber Monday shoppers, too, so expect just about every store to have something going on through Nov. 30.

Black Friday deals don’t always disappear when Black Friday weekend ends. Many retailers carry their promotions into Cyber Monday. You may even find select discounts sticking around into December. That doesn’t mean every deal will last, though.

Popular products can sell out and prices may change from one day to the next. As the holiday season gets closer, shipping deadlines can also make it harder to get gifts delivered in time.


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