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X wants in on the clipping economy. Its going to pay creators and clippers.

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X wants in on the clipping economy. Its going to pay creators and clippers.

Sometimes the most-watched part of a two-hour podcast is the 30 seconds someone else pulled out of it. That's good publicity for the show, but if the clip takes off on another account, who gets paid?

X's new clipping tool lets both the person who posts the clip and the creator who made the original video earn from it, as long as they’re enrolled in the platform's Original Content Rewards program. Every clip also links back to the exact moment in the original video, so anyone who wants to hear what happened next can keep watching.

"Everyone wins when great moments travel. Clipping is one more step toward making X the best place to create, grow and earn," the @XCreators account posted on the platform.

Using this new feature, making a clip works a lot like reposting. Tap the repost icon, choose "Clip video," and trim the moment you want to share. You can add your own commentary, and anyone who taps the "Clip from" label can pick up the original video right where the clip begins.

The tool is live on iOS and Android, with web access on the way. For now, it works on prerecorded videos at least two minutes long, and clips can run from five to 60 seconds, or up to 30 percent of the original.

People were getting paid to find those 30-second clips before X put a button on it.

Podcasters, streamers, and marketers recruit clippers through Discord servers and marketplaces like Whop, where they pay people to cut up footage and post it on their own accounts.


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