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Why Live Nation is going all-in on designing its own concert venues

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Why Live Nation is going all-in on designing its own concert venues

The entertainment company Live Nation has been promoting and running concerts in venues around the world for decades, bringing touring acts to whatever concert hall or amphitheater an artist could fill. Now, the company is focusing specifically on designing and building its own concert halls to fill holes in the market, making what the company calls a “meaningful, long term investment” in projects to rethink the experience of seeing live music.

Since its merger with Ticketmaster in 2010, a deal then estimated at $2.5 billion, the company has grown to become one of the biggest players in the global live entertainment market. Quietly, the company now known as Live Nation Entertainment has also been steadily developing a wide-ranging portfolio of concert venues. These include 713 Music Hall, opened in 2021 in Houston, a purpose-built 1,500-capacity venue in Hong Kong called Tides, and renovations like the 2024 revamp of Brooklyn’s Paramount Theater. The venues are styled to embrace their locales while using Live Nation’s experience serving audiences and artists to inform their design.

For a company that promotes concerts, sells their tickets, and now hosts the events in its own venues, it’s about as vertically integrated as live entertainment can get. And the upside is substantial. For venues it owns, the company can take a much larger share of ticket sales, which are on track for more than 10% growth year-over-year, according to the company. 4 billion in revenue from 49 million fans worldwide.



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