If all the emails flooding your inbox weren't enough of an indication, we're closing in on the biggest shopping holiday of the year. Black Friday technically doesn't happen until the dishes from Thanksgiving are scrubbed and put away. But retailers have gotten antsy over the years, kicking off their sales days or weeks in advance. Heck, the whole month of November is basically Black Friday at this point.

If you're hoping to do some discount shopping this holiday season, knowing precisely when to shop each major retailer's official Black Friday sale is key. To help you best strategize this season, we've rounded up the essential dates and times below.

Black Friday always lands on the day after Thanksgiving and the fourth Friday in November. In 2026, that happens to be on Friday, Nov. 27.

As you've probably noticed, however, most major retailers began rolling out early Black Friday deals as soon as the calendar switched to November. Likewise, some will draw things out even longer with Black Friday discounts that last far past the official shopping holiday. Black Friday is no longer a single 24-hour extravaganza; it's a full season.

Cyber Monday, the more online-centric shopping holiday, falls on the Monday after Black Friday. In 2026, that's on Monday, Nov. 30. Most retailers shift into Cyber Monday mode by the Saturday after Black Friday. It's silly, really, but the lines between the two deal-shopping holidays have been blurred beyond recognition.

Amazon , Best Buy , Walmart , and Target tend to have the biggest Black Friday (and Cyber Monday) sales each year, so we've broken down all the nitty gritty details you need to know about each retailer's specific schedule in 2026.

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