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Whats the best time to buy a TV? The 4 optimal sale windows, including Black Friday.

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Whats the best time to buy a TV? The 4 optimal sale windows, including Black Friday.

You can find a TV on sale any given day of the year, but the real record-low sale prices tend to follow an (unofficial) schedule. So, when is the best time to buy a TV?

Of course, you could probably guess that Black Friday and Prime Day are high up on the list, but those aren't the only good times to score a big screen at a massive discount. There are a few other times the TV deals will really wow you throughout the year, like during football season or in the spring when the new TVs of the year are finally hitting shelves. It's kind of like a "once per season" thing.

TV pricing tends to follow a yearly cycle of sorts: The upcoming main sale window will likely match or beat the best deals from the previous one. For example, Prime Big Deal Days 2026 just outpriced most of the best TV deals we saw during Prime Day proper in June. But many of those Prime Big Deal Days prices will likely be beaten by Black Friday.

Given how big an investment they are, understanding the peaks of the TV calendar is a crucial chapter in the unofficial TV buyer's guide. Let's break down the best months of the year to find TV deals. And if you could use a breakdown of what the heck a QLED or mini LED TV even is before making your purchase, my TV specs explainer lays it all out.

, but Black Friday TV deals are still unmatched — they just don't require you to leave the house at the crack of dawn.


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