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We predicted the OLED MacBook Pro's $500 price hike — here's what the leaks say and why MacBook Air buyers may miss out

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We predicted the OLED MacBook Pro's $500 price hike — here's what the leaks say and why MacBook Air buyers may miss out

If you were hoping Apple’s leap into OLED touchscreens was going to come without a price rise, it looks like Wednesday is going to be a rude awakening.

Over the weekend, Bloomberg’s Mark Gurman dumped the final puzzle pieces for Apple’s “Pro and Tell” event. The Cupertino crew are indeed launching 14- and 16-inch OLED touchscreen MacBook Pros with Dynamic Islands to boot, but starting prices could be up to $500 higher than current models.

This confirms exactly what we reported last week, when Counterpoint Research told us that the combo of tandem OLED tech, touch features and skyrocketing memory costs (RAMageddon) would trigger a $300 to $500 increase. Now, the leaks are backing it up.

But before you panic or grab your wallet, you need to understand the decision Apple will put on you in a couple of days.

The most confusing part of Wednesday’s event won’t be the price; it’ll be the silicon.

Apple is reportedly splitting the lineup. The ultra-premium MacBook Pr-OLEDs are sticking with the M5 Pro and M5 Max chips — while the standard 14-inch Pro and new iMac will pack the brand-new M6, but not have OLED or touch.

It looks like a paradox, but it is actually a highly specific use-case decision.

The extra raw grunt of the Pro and Max chips really makes this the choice for creative pros who want that far better display (and Apple Pencil support…please, Apple), with the local AI chops to really challenge Nvidia’s RTX Spark.


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