A voter going to the polls Tuesday night was more likely than not to use information from their favorite influencer than traditional news when casting their vote. According to a recent YouGov survey, nearly 65 percent of 2,000 adults surveyed say they receive their political information from digital creators.

Given that that statistic jumps to 77 percent when you isolate Gen Z, it’s unlikely to change anytime soon. On the heels of a historic Democratic wave capturing the House and Senate Tuesday, Kat Abughazaleh, who ran for an Illinois House seat earlier this year as a Democrat, and Republican strategist CJ Pearson, talked about the future influencers and algorithms at the WIRED World Fair in Miami Wednesday.

The Trump administration has been particularly aggressive in welcoming right-wing creators into the White House. Former Press Secretary Karoline Leavitt opened formal press briefings to digital creators last year and hosted influencer-specific briefings during her tenure. (Leavitt’s move garnered hefty criticism for favoring softball questions, especially as the administration cracked down on the presence of more traditional media in press briefings.)

Pearson, who previously served on the RNC’s Youth Advisory Council, has been directly involved in these efforts, and points out that multiple federal agencies are now copying the White House’s playbook. He said that it’s simply the cost of getting people’s attention in the digital age.

“It’s a very chronically online administration,” he said.

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