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TikTok launches standalone TikTok Shop app (in four markets)

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TikTok launches standalone TikTok Shop app (in four markets)

TikTok has spent years making it easier to buy the products that appear in makeup tutorials, cooking videos, and creator recommendations in TikTok Shop. Now, it’s giving shoppers a separate app to open when they're in the mood to spend on a new lip gloss, a milk frother, or another pair of sneakers.

The company has (rather quietly) released a standalone TikTok Shop app in Singapore, Malaysia, Thailand, and the Philippines on iOS and Android, as social media consultant Matt Navarra first spotted on X. The launch gives TikTok's growing shopping business its own place on a phone's home screen.

According to its Apple App Store listing, the app offers personalized product recommendations, livestreams and short videos showing products in action, checkout, order tracking, and 24/7 customer support. Shoppers are also being offered app-exclusive deals, free shipping promotions, and first-order perks.

The Google Play listing shows more than 50,000 downloads, while the Singapore Apple App Store lists it at No. 71 in the shopping category, with a single five-star rating. Its latest iOS update, version 45.5.5, arrived just 13 hours before publication (at 1 p.m. ET on Nov. 5).

The app's Singapore App Store listing names TikTok Pte. Ltd. as its provider, a separate company from TikTok USDS Joint Venture, which operates TikTok in the U.S. The majority-American-owned joint venture handles U.S. data security, recommendation algorithms, and content moderation, while TikTok's global business still manages commercial activities, including e-commerce.


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