Adobe's AI platform is doing all the things now, not just beginners' basics.
Adobe has been on a journey for years to turn itself into an AI behemoth, and its latest round of Firefly AI updates brings its dreams one step closer to fruition. At Adobe Max on Tuesday, the company announced a slew of Firefly AI updates focused on building out its video-editing capabilities.
Firefly is getting an upgraded video editor. Like other creative AI companies, Adobe has been building up its AI video capabilities over the past year, with video models made both in-house and by third-party AI companies. Now, the new interface incorporates the Firefly AI assistant, which is in beta, in a bigger way. There’s a dedicated ideation panel and more ways to storyboard ideas.
It’s a more feature-packed alternative to beginner or everyday video editors like CapCut, without overloading creators with all the features of professional-grade Adobe Premiere. Part of that push is integrating agentic AI, or agents that can handle editing tasks for you autonomously. And there are a lot of AI agents coming to Adobe’s programs.
That beginner-to-intermediate design is, well, by design — Adobe is aiming to lure in folks without decades of video-editing know-how with its generative AI features. It fits with Adobe’s larger goals; it wants to build Firefly for video and image editors the same way it built Photoshop — to be the “career partner” for creators.
Another new project is Firefly Design, an AI-heavy version of a graphic design program that incorporates print, motion graphics and 3D.
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