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The Inside Story of Why Apple Finally Brought a Touch Display to the Mac

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The Inside Story of Why Apple Finally Brought a Touch Display to the Mac

It’s a bright day in Cupertino. Apple’s new CEO strolls to an outdoor seating area within the company’s otherworldly ring-shaped headquarters and pulls up a chair. An employee notes the angle and asks if he minds the sun. John Ternus doesn’t mind at all.

Nearly two months into his tenure, he’s been busy. While the tech world buzzes about AI agents and the upcoming IPO of a company reporting spectacular losses, Ternus’ leadership of a ridiculously profitable firm has so far been defined by a sequence of significant launches—the long-awaited foldable iPhone, a household device that can control digital appliances, new Mac Minis, and AirPods. Intentionally or not, all that activity sends a message that, even as AI dominates the public imagination, hardware products still rule.

Ternus doesn’t endorse that take, but he doesn’t object when I suggest it. “We’ve been working on these products for quite some time,” he says. “It feels like everyone here is just kind of riding high right now, enjoying it.”

I ask if Apple is about to break a long-imposed taboo and introduce a Macintosh with a touch screen.

We are referring to the new MacBook Pro with PROLED XDR Display that Apple is releasing today at an event in Los Angeles. It’s got a mighty M5 Pro or M5 Max chip and a show-stopping tandem OLED screen. ) But its most conspicuous feature is one that’s been deeply woven into iPhones, iPads, and even Apple Watches for years but not Apple’s laptops: a touch display.


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