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The $2,000 Duo: Who Is Apple’s First Folding iPhone Actually For?

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The $2,000 Duo: Who Is Apple’s First Folding iPhone Actually For?

Whether you’re a fashionista, a power user or a tech nerd, the Duo is a pretty specific device with a high starting price.

Apple’s first swing in the foldables market, the iPhone Duo, has already made a huge splash before it’s even available to buy.

The foldables segment has been overrun by Android devices, and all eyes have been patiently waiting for Apple to make its move. And the Duo’s design confirms the popularity of Samsung’s Galaxy Fold 8 and Google’s original Pixel Fold: Shorter and wider seems to be the sweet spot, as opposed to the more traditional taller folding phone designs we see with something like the Samsung Galaxy Z Fold 8 Ultra. 

But this is Apple we’re talking about, and the iPhone Duo is more than just an iOS version of the Galaxy Fold and Pixel Fold — it has a lot going for it. We had a lot of things to say about it during our hands-on with the device, and while personally, it seems like the best foldable I’ll never buy, it certainly will be delivered into the pockets of some discerning customers who want the Apple level of polish (or who can’t stand green message bubbles).

So who needs the iPhone Duo ? Who is it best suited to? We know that the latest iPhone 18 Pro Max is for photography enthusiasts and those who want the best battery ever in an iPhone, but the Duo doesn’t provide that.


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