HubSpot, Netflix, Flock, Airtable, and Amazon have all announced cuts in recent days, affecting thousands of employees.

The reasons seem to vary, from AI-focused restructuring and post-acquisition overhauls to coping with public backlash and pandemic-era overhiring. But the overall pattern is still the same: tech companies are trimming their headcounts.

The platform known for helping companies manage customers, sales, and marketing announced on October 6 that it would be cutting 7% of its workforce, roughly 660 employees, as it reorganizes around what it calls AI-driven customer outcomes. 

Yamini Rangan, HubSpot CEO, told employees in a memo that the layoffs were “not driven by AI-related efficiencies,” but the aim was to focus on “aligning our organization with our strategy and how we need to operate going forward.” 

AI has been central to the company’s growing concerns over the last year. In August, Rangan blamed AI for why HubSpot was trying to adjust its product and pricing after the company “got off to a slow start” in April.

The streaming giant announced on Wednesday that approximately 1,000 employees would be laid off—6% of its global workforce.

It’s not clear how many U.S.-based positions will be impacted. This is Netflix’s largest round of job cuts since 2022, when it cut 450 staffers after it lost 200,000 subscribers in the first quarter of the year. 

After the news broke, Netflix’s Bela Bajaria was announced to be leaving on Thursday after 10 years at the company, most recently as its chief content officer. She will be replaced by former Disney and Fox executive Peter Rice, Puck reported.

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