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T-Mobile’s T-Mix Phone Plans Introduce New Choose-Your-Own Perk Scheme

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T-Mobile’s T-Mix Phone Plans Introduce New Choose-Your-Own Perk Scheme

The new plans have a broad pool of extras, from streaming services to phone discounts, but there are caveats to how many you can pick.

T-Mobile is remixing its phone plans again, and this time it’s more substantial than adding a “2.0” to the names. Announced today, the T-Mobile Experience plans are being replaced by T-Mix, a new trio of postpaid phone plans with a core set of features and a plethora of “Picks” options that can be mixed and matched to add perks like video services, gaming subscriptions and even device financing.

The T-Mix plans will launch in early November, but the carrier hasn’t shared a specific date. T-Mobile’s existing Experience 2.0 plans will go away as options for new customers, though existing customers can stay on their plans.

“T-Mobile and [other carriers] have really built a ‘good/better/best’ world” where customers choose prepackaged plans, said Allan Samson, T-Mobile chief marketing officer, during a call with CNET. “We’re going to blow that whole thing up, and you get to individually curate every experience you want.”

Much like with Verizon’s current plans, T-Mobile’s new offerings let customers pick and choose the perks they want rather than reserving some perks for certain plan tiers, as it had with its former Experience plan options. 0 plan. Conversely, even if you picked the Beyond plan for another reason, like unlimited mobile hotspot data, you still got Hulu whether you watched it or not.



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