After working together for years — including at Seattle logistics startup Flexe — Adam Kapel and Ryan Morel reunited this spring to launch Kompeld, a Bainbridge Island startup focused on helping companies build better narratives.

Kompeld has developed a system for measuring how well companies explain what they do and why customers should care. The startup has tested it on more than 150 technology companies and found that about half have messaging that falls somewhere between average and weak.

The two-person, bootstrapped startup is using AI to turn the founders’ experience in business messaging into a system that helps companies focus their sales stories on what customers need, rather than on the products they sell.

We caught up with Morel for this edition of GeekWire’s Startup Spotlight to learn more about the startup.

Kompeld narrative systems turn subjective storytelling into an objective revenue driver. We continuously diagnose, architect, improve and align commercial messages across every revenue funnel stage. We replace gut-feel branding with the structural logic that creates demand, increases win rates and accelerates growth.

The hidden revenue barriers caused by self-centered, product-first corporate messaging. Most B2B organizations plateau at one point or another because they focus entirely on themselves rather than the buyer’s operational reality. 

How many B2B leaders passionately want to be customer-centric yet lack any concrete framework to actually be customer-centric? Everyone treats it as a core goal, but struggles to turn that into action across the organization. They simply do not know how to hardcode buyer perspectives, behaviors and outcomes into their daily revenue process.

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