Loomerang made its first sale less than 12 hours after it went live in June. A customer in Houston bought a shirt designed by Joe, an independent artist in Japan.

Four months later, the Seattle-based marketplace for artist-designed T-shirts has 40 artists from 15 countries and recently expanded to India.

Loomerang works by handling everything but the art. Artists open storefronts for free, set their own prices, and get 60% of what’s left after manufacturing costs. The company prints, inspects and ships every order, for now out of co-founder Matt Koyama’s garage.

Koyama described Loomerang as an attempt to run a more responsible business in a capitalist system, one built around people who spend their lives working on a craft.

“How can we reward them for that rather than making them feel like they’re being pushed to the margins constantly?” he said.

Loomerang was started in early 2024 by CEO Vijay Roy, a nearly 11-year Amazon veteran. He and Koyama had worked together on Amazon’s print-on-demand book business. Koyama joined as a co-founder a few months later and went full time this spring after leaving Xbox. A third co-founder, Arka Majumdar, leads design.

The company is bootstrapped. Its 14-person team is spread across Seattle, Minnesota and Kolkata, India, and the founders aren’t taking salaries.

Koyama, who also spent time in gaming, sees the same pattern across creative industries.

“The best stuff comes out of the indie space because these are the people that are willing to take risks, to invent, to revolutionize,” he said.

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