Sony may be preparing to abandon the standalone 4K Blu-ray players, and the signs are becoming harder to ignore. According to a report by Forbes, its last remaining model in Japan, the UBP-X700K, was marked as unavailable on October 22, with local retailers reportedly told not to expect another shipment— a development that has raised questions about the future of Sony’s dedicated followers. Sony's U.S. website has also listed the player as ‘out of stock’.
So, is Sony really done making 4K Blu-ray players? That isn't clear. The company is yet to announce a worldwide withdrawal, and its responses to questions about the reports leave that possibility open. When asked by Forbes whether Sony is leaving the market, its UK operation replied: “This information has not been publicly announced by Sony. We are aware of the recent media reports, but prefer to refrain from commenting on speculation.”
There is an important difference between what is happening in Japan and what buyers can still find elsewhere. The UBP-X700K remains listed on Sony’s U.S. website, with Best Buy offering it for $329.99 at press time, which means Sony 4K buyers haven’t missed their chance yet. However, Amazon is no longer selling the player directly as a new product. Finding one could be harder if the company decides not to restock.
This is not the first time Sony has stepped away from physical media. In January 2025, the company stopped producing blank recordable Blu-ray discs, later announcing in February that it would also end its production in Japan.
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