The fallout from Electronic Arts' (EA) decision to shut down BioWare continues to rage on as more about the planned Mass Effect Universe game has come to light in the passing days. The #SaveMassEffect petition has now surged past 170,000 signatures, and fans are escalating their efforts to get EA's attention, including talk of taking the message right to the publisher's doorstep.
The push to "Save Mass Effect" has reached fever pitch following a devastating reveal that showed players exactly what they lost with the studio closure, a former developer released a pre-production trailer and gameplay details for the cancelled Mass Effect Universe, revealing a highly ambitious future for the franchise that will never see the light of day.
Channelling the community's frustration, passionate Mass Effect fan and lore content creator Kala Elizabeth took to X/Twitter to propose a fundraiser for a potential billboard outside EA's California headquarters to promote the #SaveMassEffect movement. The idea has quickly gained traction, with many prominent industry figures responding in support.
Soooo how are we feeling about purchasing a billboard outside of EA HQ? To spread the #SaveMassEffect movement but also to try to #SaveBioware? What about a little fundraiser to pool our money? Is that ridiculous? Crazy? Would anyone be interested?October 23, 2026
The post also caught the attention of Joe Smith, the creator of the #SaveMassEffectPetition, who has reached out to Kala to collaborate on spreading awareness of the campaign.
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