Samsung isn’t holding back when it comes to the iPhone Duo’s messy start. In new ads, the company mocks iPhone Duo’s “crackgate” with a push for customers to buy the Galaxy Z Fold 8 instead, and there’s not an ounce of subtlety here.

Following the debut of Apple’s first foldable, an unfortunate trend has emerged among early buyers. A number of users found that their display “cracked” with the display panel dying in the center, all in the exact same way, implying there’s a flaw within Apple’s hinge design.

Apple is replacing affected devices, but it is a somewhat harrowing reminder that this is the company’s first attempt at this hardware.

In an ad for the Galaxy Z Fold 8 on Instagram, Samsung says that “folding is nothing new to us” and that “we know a thing or eight.” It cuts right to the chase: “Switch to Galaxy Z Fold8.” The attached imagery then depicts the iPhone Duo’s well-known screen “crack.

That one was posted to Samsung Canada’s account, while another ad from Samsung Malaysia further takes that up a notch:

Feeling a little FOMO seeing all this talk about durability… oops, we’ve just been busy folding and getting on with our day

Samsung Australia similarly poked fun at Apple’s durability woes with a post about “how life sounds when your screen doesn’t break when opening your phone.”

Another post from Samsung Saudi Arabia puts the iPhone Duo crack on a Galaxy Z Fold 8 before revealing it’s just a wallpaper.

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