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Sachin Tendulkar Backs Hitwicket Parent Metasports

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Sachin Tendulkar Backs Hitwicket Parent Metasports

Former cricketer Sachin Tendulkar has backed Metasports Interactive, the gaming startup behind mobile cricket strategy game Hitwicket. The investment terms such as size and valuation were not disclosed. 

Tendulkar will continue to feature in Hitwicket’s in-game experiences, content and brand activations. He is the second cricketing icon to have backed the startup in recent times, after Harsha Bhogle’s undisclosed investment in the startup in 2024. 

Overall, the Bengaluru-based startup has raised over $23 Mn cumulatively over the past six years during which it has been operational. Its largest funding round came back in April, when it nabbed $20 Mn from London-based growth financing company Metica to fuel marketing and user acquisition. As part of the deal, Metica is also advising the startup in monetising their gaming app via advertising and in-app purchases. 

Founded by Kashyap Reddy and Keerti Singh, Hitwicket is a strategy-based online multiplayer cricket game for smartphones and tablets. Available on both Play Store and Apple Store, it allows users to play the role of an owner, coach, and captain of a cricket team.

“Hitwicket has built a distinct proposition in cricket gaming by making strategic decision-making central to the experience, and Sachin Tendulkar recognised this unique difference. Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement,” said Metasports’ cofounder and CEO Kashyap Reddy. 

The startup says it has a global player base of 20 Mn users across 120 countries, who spend 51 minutes per day on the platform on average.


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