Robert Downey Jr. spent years playing a tech billionaire who could summon digital displays with a wave of his hand. Now, his latest role brings a little of Tony Stark's world to life.

The actor has joined Specs, Snap's augmented reality glasses business, as its honorary chief customer experience officer. Announced Oct. 20, the partnership will involve original content, custom AR experiences, hardware collaborations, and in-person experiences.

Downey is well aware of the casting here. In the announcement, he said the glasses deliver on the promise of AR technology associated with "a certain techno optimist superhero I portrayed."

According to a release shared with Mashable, the collaboration will explore how AR could be used across entertainment and education, as well as medicine, engineering, and manufacturing.

Downey's first project is an original content series, which debuted during Game 1 of the World Series, showcasing the glasses in action, "from work and entertainment to golf and creativity." The series launched on Oct. 20, and the 30-second clip was broadcast during the Knicks vs. 76ers game. More episodes are set to drop on the Specs website or YouTube.

"Trying is believing. Having tested practically every wearable tech that’s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on SPECS within 40 seconds," he said in the announcement.

"The applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development," Downey continued.

The Oscar-award winning actor also made the role LinkedIn official, updating his profile and posting, "Day 1.

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