Nearly a decade ago, French producer/musician Dimitri Somoguy launched a 24/7 music streaming channel on YouTube. Called “ChilledCow,” it was a relaxed affair, intended to be background music (all made by real human artists and used with permission from those artists) for folks studying or working.

And listeners weren’t studying alone. ChilledCow’s mascot was a Ghibli-esque animated girl curled up in her desk chair, listening to music while endlessly taking notes, working on a laptop, or reading with her cat tucked against the window behind her.

In 2021, Somoguy officially renamed the channel Lofi Girl, and since then the chillaxing leading lady (whose name is Jade) has seen her world expanded. She’s become the central figure in a growing cast, has an associated record label that produces the next generation of lofi songs, and ‘she’ even handed out $50,000 college scholarships to 10 students.

Her newest venture is a big push into physical merch: Her iconic headphones have been made real and are on sale for $225 through the Lofi Girl shop.

“Cream shells, red trim, scalloped black rim. Jade’s headphones, brought into the real world,” the product description reads.

The headphones promise up to 65 hours of listening, 30 dB noise-cancelling, and two-device pairing. Buyers can also pick up a case for $39.99 and an extra set of earpads for $24.99.

The Lofi team has introduced other physical merch in the past–vinyl records, hoodies, enamel pins, notebooks, backpacks, keypads, and plushies, to name a few–but this is the first time it’s translated a signature aspect of Jade herself into something tangible.

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