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Retail bundle wars: Walmart is offering combined memberships with Sam’s Club. The price point is curious

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Retail bundle wars: Walmart is offering combined memberships with Sam’s Club. The price point is curious

Walmart Inc. has announced a new membership option—and included a side of shade.

We’ll get to the shade in a moment, but first the deal: The big-box retailer is now offering customers a combined membership to Walmart+ and Sam’s Club Plus for $120 annually. 

Combined, those two memberships previously cost $218 a year, or $98 for Walmart+ and $120 for Sam’s Club Plus. 

“We’re giving people a reason to expect more from their memberships,” Walmart president and CEO John Furner said in a statement. “For $120 a year, we’re raising expectations for what a membership can deliver: more money in their pockets and more time to call their own.”

The annual Walmart+ with Sam’s Club Plus membership comes with member-only deals, 2% Sam’s cash on eligible purchases, and free delivery from both retailers. 

Members can also get 10 cents off per gallon at over 17,000 participating stations and a membership to Peacock or Paramount+. Both offers were previously available for Walmart+ members. 

Already paying for both memberships? The company is offering most members a “prorated refund” for Walmart+. Customers can still purchase individual Walmart+ memberships. 

Fast Company has reached out to Walmart to confirm the size of the refund. We’ll update this post if we hear back. 

Now, to the slight, which comes in the form of a membership cost comparison. Walmart’s announcement states, “Consider what people may be paying today: $139 for a retail membership with delivery.”

While the company doesn’t name any names, that’s the exact annual price of one of its biggest competitors : Amazon Prime.


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