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Report Puts AI At 76B Monthly Sessions, Drops Search Engine Comparison via @sejournal, @MattGSouthern

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Report Puts AI At 76B Monthly Sessions, Drops Search Engine Comparison via @sejournal, @MattGSouthern

An updated AI usage report says it can no longer reliably compare AI used for search with search engines. AI referrals grew but stay a small share of traffic.

Graphite’s updated AI usage report puts six AI assistants at 76 billion sessions a month worldwide in September, up 37% from a year earlier. Unlike the agency’s March edition, it doesn’t compare that usage with search engines.

In March, the agency put monthly AI sessions at 56% the size of search worldwide and 34% in the U.S., with search-related AI use at 28% and 17%. The new report says that edition likely undercounted Google search use from Google’s Android app, and that the agency “can no longer reliably compare” the size of AI used for search with search engines.

The session counts are Similarweb estimates of web visits plus mobile app sessions. The report doesn’t include desktop apps because, as it explains, there isn’t reliable data available for them. Graphite sells SEO and AEO services, while Similarweb sells the data.

According to the March report, search engine usage was calculated based on website visits only (not including the apps), since the apps saw little use.

S. People use the app for image recognition, translation and Google Discover as well as general search. The agency says it has “no reliable data source” to determine what percent of these sessions are related to general search.



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