CONNECT WITH US
Tech

Tech

Realme Sales Drop By 60 Percent Amid Pricing Row: AIMRA

TelecomTalk - Tech logo

Published on

Add as a preferred source on Google
Realme Sales Drop By 60 Percent Amid Pricing Row: AIMRA

Realme is in the spotlight for misleading smartphone sales strategies through online and offline retailer channels. The All India Mobile Retailers Association (AIMRA) has accused Realme of selling smartphones at higher discounted prices online than offline and shared a price comparison of Realme’s best-selling smartphone lineup, the Realme P series, online and offline.

This is eroding customer trust in buying Realme smartphones offline. AIMRA also said large price differences between online and offline stores have reduced Realme sales by over 60% compared to last year.

Meanwhile, other smartphone makers like Oppo, Vivo, and OnePlus have outlined their own online and offline pricing strategies. Here is everything we know so far:

AIMRA represents more than 1.5 lakh mainline mobile retailers across India. The retailer body’s chairman, Kailash Lakhyani, expressed concern over the large price gap, citing the Realme P series online and offline pricing as an example.

According to the AIMRA Chairman, Realme P series phones sold at much lower prices online through channels like Flipkart and Amazon than at offline retailers, with a Rs 6000 difference, which could harm offline stores’ reputation and erode customer trust in Realme.

Citing the price gap, the AIMRA Chairman also reported a huge decline in Realme P series smartphone sales of over 60% in October this year compared to October last year.

Realme has been accused of not running enough promotional campaigns to boost smartphone sales for offline retailers, adding more pressure to sell Realme phones this festive season. Let’s look at online and offline pricing to see the difference.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.