CONNECT WITH US
Tech

Tech

Plex now helps sell movie theater tickets

Ars Technica - Tech logo

Published on

Add as a preferred source on Google
Plex now helps sell movie theater tickets

Plex, which made a name for itself by letting users share movies they own, is now helping sell movie theater tickets. The company is looking to monetize its content-discovery capabilities and expand its business beyond its media server software.

Plex partnered with Fandango, which has sold movie tickets since 2000, to drive ticket sales from people searching for movies to stream. Per the announcement:

Starting today, Plex users in the US will see a Fandango ticketing option on title pages for movies currently playing in theaters, allowing them to click through to Fandango to find showtimes and purchase tickets. The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales.

Fandango says it sells tickets for 31,000 movie theater screens in the US. The Plex deal allows it to leverage data from Plex’s streaming service (Plex claims users of the service “make more than 100 million streaming decisions each month”), including "ratings and cross-platform viewing" to gain “insight into audience intent," the announcement said.



Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.