Nvidia CEO Jensen Huang has put the annual cost of licensing the company’s AI software at around $2,000 per GPU to 'run all the software that Nvidia provides that runs agents on these AI factories,' according to a recent video of the comments (below), a pricing model that could generate $50 billion over five years under a proposed scenario involving five million paid licenses outlined by FourWeekMBA.

Huang discussed the pricing at GTC Berlin on October 22, where the company outlined its broader push to build an AI infrastructure business spanning chips, software and AI-agent security. “Software licensing will become increasingly a major part of our company’s business. The way that we license will be…for example, it’s about $2,000 per GPU per year to run all the software that Nvidia provides that runs agents on these AI factories,” said Huang.

The numbers add up quickly. At $2,000 per GPU each year, Nvidia would bring in $10 billion annually if five million GPUs were covered by paid licenses. Over five years, that would amount to $50 billion, provided customers kept renewing their subscriptions. The catch, however, is that Nvidia has not disclosed how many GPUs could be covered by the proposed $2,000 fee, or whether that’s its standard price. It’s also unclear which software the license would cover, or if there is overlap between products.

The distinction matters because Nvidia already charges for enterprise software. Its AI Enterprise platform is listed at $4,500 per GPU for a one-year subscription. Huang’s reported $2,000 figure is lower, but Nvidia has not confirmed that the two prices cover the same products or licensing terms.

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