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Netflix thinks AI might save you from scrolling aimlessly for something to watch

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Netflix thinks AI might save you from scrolling aimlessly for something to watch

The tab will initially offer suggestions based on a range of AI-generated themes.

Netflix is adding an AI-powered recommendation tool to its TV app as it tries to get viewers to stop scrolling so much and watch more shows and movies on the platform. The company framed AI Discover as a testbed for new features that it might make part of the core Netflix experience. If it's available on your account, you'll see a Discover tab with a red gem icon on the top navigation bar.

The first thing Netflix is trying out in AI Discover is theme-based recommendations. It will display an array of themes along with a relevant clip from a show or movie. The themes are based on things like who you might be watching with (in which case a family movie night option might work best), what you're in the mood for (e.g. a horror flick or light-hearted comedy) or titles that won't take up your entire evening. The themes can also include new and/or popular shows and movies, as well as recommendations based on what you've been watching recently.

After you pick an option, you can refine the recommendations with more specific themes. You can refresh the selection of themes that AI Discover serves up as well.

One aspect that sounds particularly useful is being able to tell Netflix not to recommend a title again. That should help refine the recommendations and block out anything you don't care to watch. You can also add titles to your list from AI Discover.


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