Long John Silver’s, the nautical seafood purveyor, has a fresh wind in its sails—and it’s (mostly) thanks to Instagram Reels.
In early June, the food content creator Kishia Moore (@eateatwithkeysh) posted an Instagram eating video with her Long John Silver’s order. “They out here talking about who keeping Long John Silver’s in business,” Moore muses in the clip as she loads up a piece of fried fish with malt vinegar. “Who keeping Long John Silver’s in business? Me!” The video has now been viewed more than three million times and amassed nearly 13,000 comments.
Moore’s video seems to have inspired a legion of other creators to make their own Long John Silver’s videos—many of which are notching tens of thousands of likes. According to Laura Ellis, chief marketing officer at Long John Silver’s, the videos have been completely organic, but the trend is resulting in actual performance gains for the chain.
The trend is a testament to the fact that even the unlikeliest of brands can find a niche on social media. Now, Long John Silver’s will have to see if it can keep the fish fan base’s attention after the organic content dies down.
“We have Long John Silver’s, which is what people regard as the worst fast food in America,” reads the opening line of a video from the food creator @lukefoods_. Another video by @omarthecritic starts, “Who is keeping Long John Silver’s in business? They’re always empty, and they’re a fast food chain that sells seafood.”
Source link
