There is an uneasy feeling these days when surfing the web that the internet has irrevocably changed. Log on to social media and you’re wading through a sea of influencers psy-opping you into buying stuff you don’t need. Scroll through LinkedIn and you can barely tell whether a post was written by a human or generated by Claude to rack up clicks and likes. Everywhere you look, the internet feels a little less human—and increasingly, it is. Recent studies suggest that at least half of the content posted online is AI-generated.

How then do we reclaim the internet as a space for genuine human connection and creativity? That’s partly the question the Mozilla Foundation, the 23-year-old accessibility-focused nonprofit behind the Firefox browser, is trying to answer with this year’s MozFest in Barcelona.

Held this week, the Mozilla Festival is an annual global gathering of developers, policymakers, and tech builders focused on building a more human future for technology. This year, the festival is asking how to make the internet more human—or, in its words, how to “rewild” it. 

Fast Company spoke to Nabiha Syed, executive director of the Mozilla Foundation about this year’s festival, its themes, and why she believes nothing about the internet’s future is inevitable. This interview has been edited for length and clarity.

We can acknowledge that we live in a moment where the Internet sometimes feels like a monoculture. There’s like six dudes in hoodies who are making decisions about what everybody should be consuming, the platforms we should be on, the things that shape the market.

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