Updated business and ad terms won't take effect as scheduled. The ad terms still in force let the company crawl advertisers' sites, including for training.
Meta paused new ad and business terms scheduled to go into effect on Nov. 20. That leaves advertisers and other businesses using Meta’s services operating under existing terms. The pre-existing terms permit Meta to crawl content on advertiser websites for use such as “research and training,” whenever the advertiser places an ad order.
The Meta Business Help Center notice refers to the Commercial Terms, Product Catalog Terms, Self-Serve Ad Terms and Ad Creative Generative AI Terms. According to the notice, the updates “are now paused and will not take effect on November 20, 2026.”
On Nov. 5, Nieman Lab reported that Meta had posted the notice regarding halting the updates, and according to a Meta spokesperson, “We’re pausing the changes as we continue to engage with stakeholders and take our time to get this right.”
Meta says the four existing documents stay in effect until further notice. Each one’s page now opens with a line saying the updates are on hold. When I checked on Nov. 10, the U.S. and UK English previews of the updated Commercial Terms and Self-Serve Ad Terms showed a “page isn’t available” message.
The Commercial Terms currently in force, dated March 6, 2024, don’t include a crawling paragraph. The paused version would have added one covering sites associated with a business’s products or services. The Commercial Terms apply to any business use, including managing a Facebook Page.
Source link
