Reviewing the new M6 MacBook Pro gave me a powerful feeling of déjà vu. It even uses the same artwork as the M5 MacBook Pro that came out last year. This laptop was also completely upstaged by the new MacBook Pro OLED announced at Apple's recent "Pro and Tell" event.
Apple has released another iterative update, equipping the 2026 MacBook Pro with the latest Apple silicon. And if you have a much older MacBook, the new model also runs macOS 27 Golden Gate and Siri AI, the latter of which is still a work in progress.
Last year, in my M5 MacBook Pro review, I wrote that "Apple is just showing off," and the new model offers even better performance, while keeping everything you already love about the MacBook Pro.
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I'm not the first tech reviewer to complain about iterative updates. In recent years, many tech brands have been releasing new models on an annual release cycle. That means customers don't have to wait as long for new upgrades to come to market, but there are downsides, too.
In a world of iterative updates, your shiny new laptop or phone gets out of date much more quickly. I wish tech companies would focus more on making future-proofed models that stand the test of time. We already live in a world of overconsumption and high prices, and every annual release is another opportunity for trillion-dollar tech companies to increase prices even more.
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