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Lego’s 2026 Holiday Ad Is Here. Shop All the Featured Sets and Score Early Black Friday Deals

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Lego’s 2026 Holiday Ad Is Here. Shop All the Featured Sets and Score Early Black Friday Deals

Lego has unveiled its 2026 holiday campaign with an absolute banger ahead of Black Friday. Watch and enjoy the ad below, directed by Michael Gracey (The Greatest Showman). It includes Daft Punk’s all-time classic track One More Time, and is sure to get you in the holiday (and Lego-building) spirit.

If the Lego ad inspires you, don’t wait for holiday shopping to officially kick off. We’ve gathered some of the popular sets from the ad for you to shop now, as well as early Black Friday deals on all manner of Lego sets below, whether you’re getting a head start on holiday gift-giving or you want to pick up one (or several) for yourself.

From popular franchises like Marvel and Pokemon to real-life inspirations like soccer legend Leo Messi, Lego has something for everyone.

Become a Pokemon trainer with this interactive Lego set that highlights fan-favorite Pikachu. The set includes a smart brick, four smart tags and a smart charger. 

This Marvel-themed build includes 433 pieces and allows you to launch an attack with stud shooters and place figures inside the completed cockpit. 

KPop Demon Hunters exploded onto the scene last year and has a major following. This set lets you bring fan faves Derpy Tiger and Sussie Bird into your home for the holidays and beyond.

Soccer fans can choose between Lionel Messi in his signature victory pose or in a dynamic running pose with this versatile set celebrating the greatest to ever do it.

This posable model of the Minecraft skeleton is a hit with video game fans and includes a bow and arrow, as well as a removable diamond helmet.


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